Up! Volkswagen’s Eco-Concept

There are cars that endure for all times. They are icons of their type, masterpieces of craftsmanship and technology; they put ideas into motion, make progress tangible and sometimes quite simply make everyday life better, more practical and enjoyable. Many of these cars carry the VW logo. “Bug, Beetle, New Beetle”, “T1, Bulli, Samba bus, California”, “Golf, GTI”. Now Volkswagen is presenting – as a world premiere at the International Motor Show (IAA) in Frankfurt – a concept car that once again has the right stuff needed to move more than just one generation. It is a small, pure and high-spirited Volkswagen that pays tribute to its environment. The overall concept is marked by an innovative, clear, intuitive functionality. The name of the concept car: up! – a positive name that is a synonym for departure, activity, dynamics and the future.

While we know there’s been much talk of a tie-up between Apple and V-Dub, there is no idea if this is the car folks have been talking about — despite the vey Apple-like interior designs. What we do know is this concept’s one of those “gonna be made” concept cars and it’s set to go into production in two years with a fuel economy target of as close to 100 mpg as possible and the engine placed in the rear.

Volkswagen Official Press Release